Description

The Director of Marketing and Communications is responsible for managing and guiding the implementation of clearly defined marketing and communications strategies that enhance awareness of R.E.S.T. Centres and support consistent revenue growth for the Foundation. Your role will embrace the following:

> Create momentum and awareness about R.E.S.T. Centres, its philosophy, mission and vision, ensuring all communications portray a consistent and effective message about R.E.S.T.

> Conceive and deliver integrated approaches and innovative strategies to increase the visibility and impact of R.E.S.T. Centres in the Peel Region

> Lead communications and public relations activities and materials including publications, website messaging, and social media

> Responsible for editorial direction, design, production and distribution of R.E.S.T. print and electronic materials such as brochures, donation forms, and other marketing or collateral materials

> Identify emerging issues concerning youth homelessness and challenges facing R.E.S.T. Centres to position R.E.S.T. as a leader and promote R.E.S.T.’s expertise, programs, projects and key initiatives

> Collaborate with local community organizations and other key external partners as needed

> Develop and oversee an ROI infrastructure to measure effective communications against R.E.S.T’S. key audiences

> Develop media strategies that leverage promotional opportunities, provide brand credibility, and establish R.E.S.T. Centres as a community leader

> Lead public relations efforts and serve as a lead point person with the media

> Lead crisis communications efforts for the organization 

> Serve as counsel in the creation of talking points and speech-writing for internal and external events

> Support the creation of communication plans and tools needed by various R.E.S.T. Centres sub-committees for program and community development, as well as fundraising initiatives and activities

> Develop and manage budget for marketing and communications efforts

> Recruit and manage a marketing communications team to support the development and execution of the marketing communications strategy

PLEASE APPLY by no later than March 30, 2021. See 'Qualifications', below, for details.

Qualifications

• Understanding of, and commitment to, the role/mission of R.E.S.T. in Peel region
• Understanding and appreciation that R.E.S.T. is a Christian faith-based organization
• Awareness of the youth issues that R.E.S.T. addresses (homelessness, poverty, discrimination, education, health and wellness, community support, etc.)
• Commitment to 2-year term of membership on our Board of Directors
• Excellent oral/written communication and organizational skills (adhere to meeting/assignments, their dates/deadlines) 
• Reliable access to the Internet and to appropriate devices (PC, laptop) and software to facilitate 'virtual' communications (incl. video meetings/conferencing)
• Committed and empathetic towards inclusiveness and diversity
• Friendly and engaging, particularly with youth (solid listening/conversational skills a definite asset)
• Solid knowledge of the communities that R.E.S.T. serves, notably resources for youth (professional 'network' and other connections welcome)
• Ability to participate/collaborate in a team setting, plus work independently
• Creativity (ability to 'think outside the box')
• Attendance at orientation/training/ongoing board development sessions are mandatory
• Active participation at monthly board meetings (6 x 90-minute meetings and 6 x 30-minute meetings in alternating months)
• Support of,  and participation in  Foundation events
• Attendance at conferences and seminars related the Foundation's work
  
  PLEASE NOTE: Because the role entails constant interaction with youth (minors), a satisfactory 'Police Vulnerable Sector Check' is a prerequisite for this 'position' (will be discussed at an early stage of the applicant screening process) ALSO: When you apply for this opportunity, 'attaching' a resume to your Volunteer MBC volunteer 'profile' is required. You can send your resume and contact information by 'clicking' on the 'Apply Now!' yellow box that is at the top and bottom of this page.

Training

Orientation for the role will be conducted by Members of the Board. Training, as necessary, will be available to successful applicants, based upon their skills and experience.